Audiobook Resources

Below you’ll find the graphics that are referenced in the audiobook version. Any chapter that includes a graphic will be referenced below.

INTRODUCTION

The Power of Crowdfunding

 

PART 1: LAUNCHBOOM SYSTEM

The Strategy

The Four Horsemen of Traffic

 

 

PART 2: PRE-LAUNCH
Building The Foundation Through Product Positioning

 

Building Your Reservation Funnel

 

 

Building Your Community

 

 

 

 

 

 

 

 

 

 

 

Advertising Metrics & Measuring Success

 

 

 

Designing Your Campaign Page

 

 

 

Choosing Between Kickstarter & Indiegogo

Funding Differences

Marketing & Promotion Differences

 

Other Differences

 

 

 

 

Building A Pricing Strategy That Converts

 

 

 

 

PR Strategy

 

Setting Funding Goal & Campaign Duration

When is the best month to launch?

 

When is the best day of the week to launch?

 

When is the best time of day to launch?

 

PART 3: LAUNCH

Having A LaunchBoom

 

Live Campaign Advertising

 

 

Finishing Strong

 

PART 4: POST-CAMPAIGN

Getting Paid

Surveying Tools